Fractional CMO

Fractional CMO: Strategic Firepower Without the Full-Time Overhead

You don’t need a full-time CMO.
You need a seasoned one who knows exactly what to do — and how to get it done.

At Sparkfly, we offer fractional CMO services for brands at inflection points:
→ Launching. Scaling. Repositioning. Rebuilding trust.
→ Moving fast but needing clarity.
→ Ready to play bigger, but not sure how to get there.

Led by advisors to Fortune 1000 brands and emerging startups alike, our fractional model gives you access to executive-level marketing leadership without the full-time commitment.

What You Get

Strategic Clarity
→ Define (or refine) your brand’s purpose, positioning, and point of view

Narrative + Messaging
→ Build a story that resonates — with investors, customers, and culture

Go-To-Market Planning
→ Map your channels, audiences, and timing for launch or scale

Team & Partner Oversight
→ Guide internal teams or external agencies toward a shared strategy

Investor-Ready Materials
→ Turn vision into a sharp deck, narrative, and GTM roadmap

Why Sparkfly?

Most fractional CMOs come from corporate.
Few can flex between startup urgency and brand strategy with depth.

We’ve built global campaigns for Fortune 1000 brands and launched challengers that punch way above their weight. We don’t hand you a slide deck — we embed in your thinking and operate like a partner.

Perfect For:

• Founder-led brands looking to scale without losing soul

• VC/PE-backed ventures that need senior marketing leadership before a full-time hire

• High-potential teams that want CMO-level thinking without CMO-level burn

Let’s build your marketing engine, one that resonates, adapts, and scales.
Schedule a call to see if fractional CMO support is the right fit for your brand.